Why The Hell Are Lonzo Ball’s Sneakers $495?

Yesterday, LaVar and Lonzo Ball unveiled the ZO2—the first sneaker from the semi-eponymous Big Baller Brand. The Balls came out with their own kicks because every major sneaker company had passed on signing Lonzo Ball, who is expected to be a high first-round pick in this year’s NBA Draft.

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LaVar Ball Sucks, But That Doesn't Mean He's Wrong

LaVar Ball—the supremely annoying father of upcoming lottery pick Lonzo Ball, and two younger basketball teens—is in the headlines yet again. Darren Rovell reports that Nike, Adidas, and Under Armour—the three companies that combined control 99 percent of the basketball shoe market—have all declined to sign a shoe…

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Here's Some Satisfying Video Of LaVar Ball Playing Basketball Badly

A rough weekend for the Balls, father and son. First, UCLA guard Lonzo Ball saw his Bruins eliminated in the Sweet 16, in a game in which Ball (10 points, eight assists, three rebounds) was soundly outplayed by Kentucky counterpart De’Aaron Fox (39-4-3). Ball then announced his plan to declare for the NBA Draft, where…

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LaVar Ball Vs. Stephen A. Smith Made For Some Profoundly Dumb TV

I suppose the logical apotheosis of the media tour that LaVar Ball, patron saint of loud sports dads, has embarked upon over the past month is an appearance on ESPN’s preeminent shouting match, First Take. This morning, Ball joined the program to discuss his series of outlandish public proclamations—that his son Lonzo…

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LeBron Tells LaVar Ball To Fall Back

One of the many outlandish claims that Lonzo Ball’s dad LaVar made on his recent press tour to proclaim the supreme basketball ability of his three sons was that his kids were set up for success in the NBA more than LeBron’s two sons. Specifically, Ball said that LeBron’s sons aren’t primed for NBA success the way…

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Steve Kerr Warns LaVar Ball That His Hype Might Backfire

LaVar Ball, father of UCLA freshman superstar Lonzo, has been in the news a ton lately. The ur-Sports Dad has wedged his way into every inch of airtime offered to him to talk shit about NBA legends, call their sons losers, and proclaim the supreme basketball ability of his three large sons. In case you were still on…

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