How to Run Faster Without Really Trying

This weekend, Nike set up an event where they declared three athletes would run the world’s fastest marathon. They were amazing athletes, to be sure, but the real news was how Nike controlled every possible condition to give the runners just the tiniest of speed boosts. And some of these are things you can do yourself.

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Greats is Making Your Next Favorite Shoes, Starting at $49

Greats is a the first direct to consumer sneaker brand born in Brooklyn, and their quality, courageous color choices, competitive pricing, and wide range of styles should put them on your shoe shopping shortlist. I checked out the Hirsch in Dune and the Royale in a no-longer-available red colorway.

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LaVar Ball Sucks, But That Doesn't Mean He's Wrong

LaVar Ball—the supremely annoying father of upcoming lottery pick Lonzo Ball, and two younger basketball teens—is in the headlines yet again. Darren Rovell reports that Nike, Adidas, and Under Armour—the three companies that combined control 99 percent of the basketball shoe market—have all declined to sign a shoe…

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Physicists Are Finally Getting to the Bottom of Why Your Shoes Come Untied

Nothing seems to sum up the universe’s descent into disordered chaos quite like shoes getting untied. Try as your shoes might to keep themselves together (unless you’re rocking velcro straps), inevitably their strings will come unravelled, causing you to trip and fall in some embarrassingly public setting.

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Bruce Chen Takes The Mound In Business Casual Shoes

Bruce Chen, 17-year MLB vet who currently works for the Indians, is pitching for China at the World Baseball Classic right now. He’s only 39 years old, but he is pitching in some cleats that look like something your cousin lends you for your first job interview. I am literally unsure of what these are.

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Steph Curry Calls Trump An Ass, Voices Opposition To Under Armour CEO's Pro-Trump Takes

Under Armour’s been in the news a lot lately, first for a huge one-day drop in the value of the company and yesterday for CEO Kevin Plank’s remarks that Donald Trump’s presidency would be a “real asset” for the country. Plank engaged in some jargon-heavy triage (subject: UNDER ARMOUR STATEMENT – PROTECT OUR HOUSE) to…

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Under Armour Had A Really Bad Day

Under Armour, the company behind those heinous Steph Curry shoes, was the fastest growing sportswear company in the country until very recently. They passed Adidas two years ago to become the second-largest manufacturer in the industry (Adidas recently overtook them), and at one point an MVP in each of the major…

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