NFL Players Strike a Deal to Sell Their Biometric Data

Quietly flying under the radar in the fitness wearables market is Whoop, a manufacturer of high-end wrist-worn straps that measure data 100 times per second. In what could turn out to be one of the more bizarre licensing agreements ever, the startup struck a deal with the NFL Players Association today that will make…

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Wearable Tech Won't Fix What Is Broken Inside Of You

Once upon a time, inspired by the good works of Kinja Deals, I bought something called a Lumo Lift. It’s a wearable tech. As far as I know, FitBit is both a unique wearable tech and also a genericized trademark for this sort of thing (fit bit). As far as I’m concerned, when I am wearing the Lumo Lift, I am wearing a…

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Why Is This Wearable-Tech Company Helping College Teams Track How Often Athletes Sleep, Drink, And Have Sex? 

Sometime between putting on his Halloween outfit—a cowboy ensemble, complete with the requisite hat, plaid shirt, cutoff jean shorts, and expensive leather boots borrowed from his Texan roommate—and this exact moment on the college-dorm dance floor, with the becostumed masses sweating to Fetty Wap, Ben Huffman…

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