Nike’s Breaking2 campaign was unsuccessful.
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Nike Wants To Own The Sub-Two-Hour Marathon
Nike’s Breaking2 project—an attempt to lower the marathon world record by almost three minutes, to under two hours—makes its debut this weekend. Lelisa Desisa, Eliud Kipchoge, Zersenay Tadese, and an army of pacers will take a little over 17.5 laps around the Autodromo Nazionale Formula One race track in Monza, Italy,…
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Eliud Kipchoge Lends Nike's Breaking2 Some Desperately Needed Credibility
Whatever Nike is paying Kenyan star Eliud Kipchoge to crack the two-hour barrier in the marathon, it isn’t enough.
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