juicero – blog

The Mad King of Juice: Inside the Dysfunctional Origins of Juicero

Juicero began in secret. The startup, a sort of Keurig for cold-pressed plant-water—which made headlines for the $120 million in venture capital it secured from the likes of Google and Kleiner-Perkins between 2013 and 2015, and again when it announced its wi-fi-connected countertop appliance would cost a jaw-dropping…

Juicero CEO Begs You: Do NOT Squeeze Our Juice Bags [Updated]

This week saw the latest chapter in the utterly wonderful saga of Juicero, the $400 juice machine maker that attracted $120 million in venture capital funding. On Wednesday, a bombshell Bloomberg report exposed the secret that threatened to ruin the company: You can get almost exactly the same juice without the…

I Just Love This Juicero Story So Much

Of all the amazing sentences and couplets and paragraphs in this wonderful Bloomberg story about the troubles of a juice and juice-press technology company called Juicero Inc., I think the following is my favorite: