NFL Thursday Night Digital Rights: Amazon, YouTube, Twitter, Verizon Again at Bidding Table

The usual tech suspects are looking to snag the NFL’s digital-streaming rights for “Thursday Night Football” for upcoming seasons, with Amazon, Google’s YouTube, Verizon and Twitter each on the short list of bidders, sources confirmed. The NFL is looking to cut a streaming deal for as long as five years

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Former NFL Great Peyton Manning to Serve as Honorary Pace Car Driver for Daytona 500 Sunday |

Daytona 500 celebrating 60 years DAYTONA, FLORIDA  – Peyton Manning, the two-time Super Bowl-winning quarterback and Nationwide member/spokesperson, will serve as the Honorary Pace Car Driver for the 60th annual DAYTONA 500 on Feb. 18 at Daytona International Speedway. The DAYTONA 500, first held in

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Study: NFL Needs to Rediscover Its Heart If It's to Overcome Ratings Slump

In the interest of trying to get at the heart of what’s actually driving the ratings erosion—and whether it’s beginning to impact the advertisers that buy time in and around the games—Horizon Media earlier this winter began an investigation into the matter. The results of the agency’s multifaceted

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