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Juicero began in secret. The startup, a sort of Keurig for cold-pressed plant-water—which made headlines for the $120 million in venture capital it secured from the likes of Google and Kleiner-Perkins between 2013 and 2015, and again when it announced its wi-fi-connected countertop appliance would cost a jaw-dropping…
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This week saw the latest chapter in the utterly wonderful saga of Juicero, the $400 juice machine maker that attracted $120 million in venture capital funding. On Wednesday, a bombshell Bloomberg report exposed the secret that threatened to ruin the company: You can get almost exactly the same juice without the…
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Of all the amazing sentences and couplets and paragraphs in this wonderful Bloomberg story about the troubles of a juice and juice-press technology company called Juicero Inc., I think the following is my favorite:
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Stanford University in the springtime is immaculate. There are no clouds in the sky and none of the aerated haze of the East Bay or the fog of San Francisco. Off to the west, the Santa Cruz Mountains gently form the outer boundary of Palo Alto. As I got lost looking for the Stanford Graduate School of Business’s…
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On March 15, 2002, 15 Saudi girls burned to death inside their school in Mecca. They were not trapped by fallen debris, or unaccounted for by firefighters. The mutaween, Saudi Arabia’s religious police, would not allow the girls leave their burning school because they were not covering their hair or wearing their abayas.
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