NFL faces challenging field as new season kicks off, but it's still TV's top attraction

Overall viewing for the NFL across all TV networks was down about 10% in the 2017 regular season, following an 8% drop the prior year, according to Nielsen data. Super Bowl LII was the most watched program of 2018, with 103.4 million viewers, but it experienced a year-to-year decline of 7% — and the

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