Why ESPN Can Afford to Sit Out the Sportsbook Ad Frenzy

The NFL’s sportsbook partners have spent $50.7 million on in-game advertising since the NFL season began on Sept. 9, and while CBS, Fox and NBC have been quick to cash in on the new marketing category, ESPN has yet to fully jump into the fray. According to the commercial-tracking service iSpot.tv, the three broadcast networks […]

Powered by WPeMatico