Chicago Bears seemingly change primary logo to the Bear, relegate the traditional ‘C'

The Bears, seemingly, changed their primary logo from the traditional “C” to the Bear logo, according to the brand guidelines portion of their website. If you’re confused, FOX Sports published a graphic to illustrate the substitution. The wishbone “C” logo has been used on the Bears’ uniforms since 1962. The opaque version was introduced then, with the orange-colored “C” introduced…