NFL Ratings Growth Boosted by Streaming as Trad TV Numbers Slip

Despite all the mindshare-gobbling distractions of an election year and the ongoing erosion of TV usage, the NFL is on pace to put up its strongest ratings since 2015. And while the league’s stranglehold over our screens shows no sign of slackening, the season-long viewership boost may seem like a bit of a head-scratcher, as …

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